Freemans & Co, or simply Freemans as we know it now, started life in a terraced house in London's Clapham. Originally employing just 12 staff, and well known for their 'Celebrated Freemans made-to-measure suit' that costs less than 30/- (£1.10 in today's money), most goods were sold on credit via a black and white illustrated catalogue, with wives needing their husband's signature to make purchases.
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