15% off Orders for NHS Workers at Boux Avenue
Launched in April 2011, we create beautifully designed lingerie, sleepwear and swimwear, to make every woman feel confident whatever her shape or style. From t-shirt bras to luxurious lingerie sets, sumptuous sleepwear and stunning bridal wear to sunkissed swimwear, we have created the go-to destination for your lingerie drawer must-haves!
We focus on putting HER first, providing her with an expert fit in luxurious styles, at affordable prices. Our unique shopping destinations, mobile & desktop sites and convenient delivery options, allow her to fit shopping into her busy lifestyle. We pride ourselves on a superior fit, outstanding customer service and our inclusive size offering; with lingerie available in sizes ranging from 28-40, A-G cup and nightwear in sizes 6-18.