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Novello was opened back in 1914 by Clara Fisher, just as the 1st World War was starting. An initial investor had the surname ‘Novello’, ‘which is where the shops name originated from. It started up as a milliners, selling mostly hats and handkerchiefs and once Clara’s son and daughter-in-law, Ronald and Doris, came into the business, it slowly moved onto selling the finest ‘Sunday Best’ outfits.
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