About FitFlop
FitFlop was established nine years ago, and is a collaboration between beauty industry entrepreneur Marcia Kilgore and two expert biomechanists.
Their shoes feature a 'microwobbleboard' midsole engineered by the two biomechanists. These soles are designed to be extremely comfortable, absorb shock and diffuse underfoot pressure. Put simply, these shoes are made with your comfort in mind, and help take the pressure off when walking – quite literally.
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