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Annabel Astor originally came up with the idea for OKA in 1999, after struggling to decorate her holiday home in Florida. Having run a successful jewellery business, Annabel embarked on a luxury interiors journey with her sister-in-law Sue Jones, and friend Lucinda Waterhouse. Sue had already enjoyed a career in fashion design with Jasper Conran whilst Lucinda had created and sold unique arrangements of beautiful faux flowers. Each of them has a different style, skillset and experience, but this combination is integral to creating the signature OKA look

Founders

Together, they have built OKA into the inspirational lifestyle and luxury interiors brand that it is today.

Annabel Astor

Annabel has a unique talent for designing a room, an art practiced both in her own homes and throughout OKA. Her skill lies in layering old pieces with new, successfully combining antiques with modern accessories to create timeless, personal spaces that are both beautiful and welcoming.

Annabel Astor

“The British have always known how to live well. We add style upon style, layering different looks to create something unique.”

Annabel Astor

Annabel is a serial entrepreneur, who prior to launching OKA with Sue and Lucinda, set up and ran the highly successful Annabel Jones jewellery business. Outside of work, she is happiest at home, surrounded by her family and menagerie of pets.

Sue Jones

Sue is innately stylish with an incredible eye for design and a gift for putting together schemes with a creative twist. She spent ten years working with fashion designer Jasper Conran before turning her attention to interiors with the establishment of OKA, where her talents extend from designing individual pieces to pulling together an entire house.

“Trends come and go. OKA is timeless

Sue Jones

In her spare time, she has turned her hand to events (including family weddings), transforming simple spaces into something spectacular using OKA accessories and mountains of faux flowers.

Lucinda Waterhouse

Lucinda is a designer and keen horticulturalist, a passion that was reflected in her former business which created and sold unique arrangements of beautiful and very realistic fake flowers.

Lucinda works closely with Annabel and Sue on the design and sourcing of the entire OKA range and it is her critical horticultural eye that ensures the realism of the faux flower collection, one of OKA’s most popular ranges. She also oversees the design and continual evolution of the OKA stores.

“We are always thinking about what people need, what would make their lives and homes better.”