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- WHO WE ARE & WHY YOU SHOULD TRUST US TO DELIVER-

- Samuel Johnston Baby, a family business, was established in 1936 and we are now one of the UK’s largest independent retailers

- Our trusted team ‘buys right’ and passes those savings on to you our valued customers

- We sell quality, certified nursery goods at amazing prices

- We hold a large range of products in our warehouse, so most items are in stock

- Our website is easy to navigate and offers something for all budgets

- We offer exclusive bundle deals that include everything you need for your new baby

- Price-matching is available on request

- We offer a ‘layaway’ service

- We offer easy payment with Klarna and PayPal and safe online shopping

- We offer Smooth, speedy delivery from a reputable delivery service

- Our products come with guarantees and a 30-day returns policy

- We like to support charities, locally and nationally

- As a family business, we are proud to employ local staff and support our community

- We offer great on-site baby advice (see our pram buying guide and blog)

- OUR BRANDS -

ICANDYICKLE BUBBA OUT N ABOUT MAXI COSI NOORDI

SLEEPYHEAD SILVER CROSS JOOLZ SNUZ Venicci

VIE

We aim to provide exceptional customer service in order to ensure that all customers leave our store or website happier and having really enjoy their experience with us. Our customer service team work tirelessly to ensure that your experience is helpful, informative and practical. Everyone is trained to an exceptional level and can demonstrate a wide variety of products, delivering the best information so that any questions you have are answered and every shopping experience is personal in its approach. Our ecommerce customer service team are always at hand to answer any questions or queries, be it through our email, live chat or social media platforms, anything that you may need will be fulfilled by our amazing team.