Typo is just great, I always give myself a completely free few hours if I'm buying something online from them as its just full of every colour u want or if you look at the notebook section you will find a fair few designs of the same sized notebook/sketch pad etc and it does take a while to navigate when choosing. I would say this is aimed at school/college and university pupils more so the (university ones)
I have started a nice collection for my niece who is hopefully going off to uni this year and the bits I have got from Typo range from a single knife, fork and spoon set in pink! Some mugs with rude and not so rude writing on and biro pens that can be erased out, right down to A4 and A3 notebooks. The choice of designs is the big attraction for me and my next item I plan getting her is one of the novelty cushions they sell which range from a coke can to a portion of fries It really is a great store for me and they are now selling products in WH Smiths and they have some stores in the UK. Well worth money and time spent deciding which designs or colours to get the prices aren't a rip off and the items are constantly part of an offer so to me its excellent value for money for excellent quality products.