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OUR HISTORY

Swimming, cycling and running has been in our DNA since day one. Elite triathlete and World Championship winner, James lock, founded Zone3 at Loughborough University in 2006; fuelled by his obsession with performance and gaining the competitive advantage.

From humble beginnings and driven by passion, the Zone3 brand has grown organically to become Europe’s leading triathlon and swimming brand. The commitment to excellence in product design and innovation has resulted in an incredible range of awards and Zone3 leads the industry in terms of being the highest performing brand on the market, as rated by both the media and our customers.