Bacardi Major Lazer Dark Rum, 40% - 70cl

• Tropically aged in American oak barrels under the Caribbean for three to four years imparts notes of tropical fruit, cedar and vanilla, giving this rum a warm and silky texture
• Bacardi x ‘Major Lazer’ Limited Edition rum is a blend of light and dark aged rums to celebrate a collaboration between electronic dance music trio Major Lazer and the BACARDÍ Maestros de Ron (Masters of Rum)
• Matured in charred wood barrels
• Can be used to make a zesty Cuba Libre cocktail
• BACARDÍ - The world's most awarded rum
• 40 Percent by Volume

Bacardi Major Lazer Rum was recently released. Bacardi hired DJ and Producer Jillionaire of the musical act Major Lazer to serve as the companies Minister of Rum. Major Lazer is an Electronic Music Trio who’s members include Diplo, Jillionaire, and Walshy Fire. They are probably best know for their mega hit Lean On. Jillionaire who grew up in Trinidad where rum is a big part of life, traveled to the company’s distillery in Puerto Rico and worked alongside Maestro de Ron Manny Oliver in developing this Limited Edition rum. It is made from a blend of 3 and 4 year old light and dark rums filtered before and after tropical aging. Bacardi Major Lazer pours to a bright copper amber color. The aroma is vanilla, banana, pineapple, oak, allspice, and molasses. The sweet entry includes tropical fruit, molasses, vanilla, and oak flavor. This is a very smooth rum that fades with gentle warmth and apple cinnamon notes. The finish is silky smooth and lightly dry. 40 Percent by Volume

After a sunset stroll through a forest of mangroves, I entered BACARDÍ Bay, a promised land, if you will, of Caribbean sights, sounds and spirits. In a remote location on Miami’s Virginia Key, BACARDÍ and Major Lazer — comprised of DJs/producers Diplo, Jillionaire, and Walshy Fire — kicked off summer with their “Spirit Up!” event, a celebration commencing their #SoundOfRum partnership and debuting the group’s specially-crafted BACARDÍ rum.

The group teamed up with BACARDÍ Maestro de Ron to create the limited edition BACARDÍ Major Lazer Rum for the year-long Sound of Rum campaign. Refreshing and bright, the cedar-and-vanilla-infused concoction combines light and dark rums that have been tropically-aged for three to four years — it's the perfect fuel for body-rolling all night long. In this latest initiative, the music trio and rum brand celebrate their shared Caribbean heritage (sans Diplo, but he’s been down) with a string of multimedia experiences including song and video collabs, a summer music series — from concerts with the three individually to anticipated festival appearances at Bonnaroo and Osheaga — and of course, free-flowing BACARDÍ Major Lazer Rum.

To feel the inspiration of the Caribbean, mix the BACARDÍ Major Lazer Rum with coconut water as suggested by Jillionaire and Walshy Fire (A favorite since it’s quenching and hydrating at the same time)!