Samsung QE55LS01BH 55" the Serif QLED 4K HDR Smart TV in Cotton Blue

You can get this Samsung QE55LS01BH 55" The Serif QLED 4K HDR Smart TV in Cotton Blue reduced from £1299 to £599.

Unconditionally Beautiful - Designed for every place, at every moment, from every angle

Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.

Timeless design, imagined for your home - 360 All Round Design

Versatile by design, The Serif looks beautiful from front to back, side to side, and it can elegantly sit anywhere in your home – even standing right in the middle of the room. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.

A glare-free* viewing experience - Matte Display

Tired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.