20% off Our Entire Range This Week at Rubies in the Rubble

To ensure 2023 is an even gooder year, we're gifting you with 20% off our entire range this week with the discount code NEWYEARGOODERME

Surviving the journey from farm to fork is a complicated process with many hurdles along the way. Some produce is discarded before it even leaves the farm, some is rejected when it arrives at the supermarket or restaurant and some simply ends up in a household bin. It’s kind of like Total Wipeout for fruit and veg, where the obstacles include: rigorous aesthetic criteria for produce, over-forecasted demand and inefficiencies in storing and distributing.