20 years after opening their first shop in North West London, activinstinct has remained a strong brand and a leading retailer. They understand people’s love of sports and provide a huge range of specialist sports equipment for football, rugby, running, cricket, racket sports and even gym wear. In 2013 the company was purchased by JD Sports Fashion Ltd, the organisation behind the high street retailing operations including JD Sports, Cloggs, Blacks and the other Millets, the camping and outdoors specialist.
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