Amazons Choice: How It Can Be Exploited to Mislead Shoppers
Dodgy retailers are gaming the system by paying for positive reviews and merging random products to get this apparent badge of quality.
Shopping online can be a difficult experience. Let’s say you’re shopping for a new kettle. If you’re doing it in person, you can touch it, get a feel for how well made it is and whether it’s really the one you want.
That’s not really possible online, which is why doing some homework on an item before paying is so important.
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