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Cadbury Rebrand/new Logo

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https://www.creativereview.co.uk/cadbury-rebrand/

Created by design agency Bulletproof, the refreshed Cadbury wordmark is a contemporary take on the signature of the company’s founder, John Cadbury.

Personally, I don’t know why they’ve bothered. These kind of rebrands will cost millions to overhaul. But I guess they’ve got the money to do it

Do you like the new logo?

hspexy
a year ago
What do you think of this?
seasider71
seasider71a year ago

I quiet like it. It's a modern new look whilst retaining many of the classic elements of the older designs. You are right about the cost of these things though - I bet they cost a fortune.

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hspexy
hspexy
Original Poster
a year ago

Yes not only is it expensive to design and market, but then all their packaging will change - so much money used for a subtle change that may or may not affect sales

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Dennab
Dennaba year ago

It's subtle and tasteful. When branding is not recognised as a valuable asset by the consumer, it's working in my opinion. You may think they've spent that money unnecessarily but it's only like advertising and even more important. When you walk past those newly branded packets in a shop, you may not buy one straight away but your eyes will take in that branding whether you like it or not and potentially fool your mind into thinking all their products are a new experience.

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rls
rlsa year ago

As long as the chocolate doesn't change its taste it doesn't really bother me

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hspexy
hspexy
Original Poster
a year ago

Lol the only thing they might do is shrink the sizes, so make the bars and quantities smaller. That always annoys me

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sunny101
sunny101a year ago

I'm not sure about this one - perhaps they needed to create some new customer-interest although I'm not keen on the caps font. They couldn't change the colour as it is now a recognised shade - Cadbury purple. They also hinted that they would have to reduce the size of their bars after Brexit.........will be interesting to see if their profits go up or down.

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MeestairChrees
MeestairChreesa year ago

Hardly any difference really. Slimmer which I guess is a bit not modern. Almost identical font though, which is a good thing as it's an established brand and the logo is very recognisable.

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TheChimp
TheChimpa year ago

Cadburys stink after Mondelez took over.

And for that reason........

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TheChimp
TheChimpa year ago

Image

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ptenn00
ptenn00a year ago

I don't like it. It starts out ok and then gets a bit to fancy, and Cadburys is not a fancy brand. Just stick to cheap and cheerful

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tumblespots
tumblespotsa year ago

I stopped buying CDM when they changed the shape of the actual chocolate. I liked the squares! And am convinced it doesn't taste the same. We have crappy smooth lumps now... 🐞

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LeighReidAtanas
LeighReidAtanasa year ago

I like it but I also liked the old design too and to be honest it wouldn’t affect my decision to buy their chocolate or not I love Cadbury’s chocolate.

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