Fake Online Reviews under Investigation
In the News
The UK Competition and Markets Authority (CMA) has launched an investigation into fake and misleading reviews on several major websites.
Last year the CMA estimated that estimated that online reviews potentially influence £23bn ($28bn) of UK customer spending every year.
Last year, the consumer group Which? said that in the space of a single month, it had found 55,000 posts offering free products to those who wrote good reviews on Amazon.
I agree more needs to be done in reviewing reviews, although policing it will be difficult, particularly if the reviewer is intending to leave false reviews. Tbh I never fully trust reviews, particularly not the exceptional ones - 4 stars is believable, but 5 out of 5 has always seemed iffy to me
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