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The Fruity Sweets We All Loved Back in the Day Are Returning to Shelves


Opal Fruits are coming back – we never liked the name Starburst anyway

To be honest we never really got onboard with them being called Starbursts, but we are HERE for the return of Opal Fruits.

The retro name is making a comeback 22 years after it was changed to Starbursts. Well, that's one way to make us feel old.


You may, like me, have stopped buying them when the name changed?

I hate the name of a product changing just to suit another country. I think it also gives the company an opportunity just like this to tell us our 'old sweet' is returning when it was there all along!

Marketing - does it work?

Will you buy the renamed bags?

a year ago
What do you think of this?
blacklabradora year ago

It's an interesting gimmick, but it would not alter my buying habits.

If I wanted some chewy, fruity sweets, I'd buy them, regardless of the name change.

Original Poster
a year ago

Exactly that, if you were going to buy them anyway then it's fine 🐞

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