How is a New Customer Defined?
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Is a new customer someone with a new e-mail account? A new debit card or credit card?
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New is just that..NEW. That is ,somebody who hasn't shopped there before. Many people set up duplicate accounts using different email addresses and/or different bank cards but if registered to the same address you may get struck off at some point as/when/if they decide to double check their records.
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Chief Bargain Hunter