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Premium Brands vs Store Brands

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Do you guys prefer to buy 'premium/named' brands over store brands? Can you or your family tell the difference? Or do you buy store brands and pass them off as premium? My mum used to buy supermarket frosted flakes instead of Frosties, and boy, we could tell the difference! Do you think store brand quality has improved over the years? Or is it all the same but with varied packaging to cover all budget ranges? I will buy store brands for a lot of items, but won't buy anything other than Heinz ketchup or HP brown sauce!

j4m1721
3 months ago
What do you think of this?
MeestairChrees
MeestairChrees3 months ago

Like you, it completely depends on the actual product type. There are some where brands are better, some where supermarket item are better, and others where it makes no real difference.

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Mango4
Mango43 months ago

Agreed a mix of all depending on the product for instance we always buy Sainsburys filter Coffee, but only Branston beans , Bread has to be Braces Bread , Milk can be any brand

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MeestairChrees
MeestairChrees3 months ago

Mango4 I can't say I've ever even heard of Braces bread? What is it and what makes it so special?

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Mango4
Mango43 months ago

MeestairChrees Never heard of Braces Bread, it's the number one seller in South Wales and the West and available in all the major supermarkets, as well as convenience stores such as Spar, & Co-op and local independent shops.

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MeestairChrees
MeestairChrees3 months ago

Mango4 nope, can't say I've ever seen it. But I'll keep an eye out if it's that good.

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Pjran
Pjran3 months ago

I used to buy Kettle crisps then one evening at a friends I complimented her on the crisps she served and they were Lidl’s own AND less than half the price I my usual brand.

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BonzoBanana
BonzoBanana3 months ago

I tried some Lidl's luxury crisps and they had almost no taste at all, as if the flavouring had been massively reduced. They were very poor quality for the price so not all Lidl's crisps are good although I'm sure it will vary. Normally crisps are something I wouldn't complain about either as I'm not that fussy but those were of unacceptable quality for me, because if they haven't got the taste what is the point in eating them. They were meant to be cheese and onion or similar wording but they were pretty much plain crisps as far as my taste buds were concerned.

I tend to buy shop brand stuff mostly, often the value/basic stuff and sometimes normal quality and high quality shop brands. Sometimes you find something that is surprisingly good in the value range and often you find something pretty bad but most are acceptable and a match for the major brands in my experience.

I tend to rotate which supermarkets I use so have access to all the stuff I like. I'm not loyal at all. Often shopping in a supermarket I have a voucher for at the time. One thing I actually prefer is cheap baked beans to Heinz baked beans the cheaper beans actually taste better to me. Also freeze dried coffee, I can't really taste the difference between any of the shop brands and certainly prefer them to the cheaper granules you can get. I'm sure for some products it is the same factory supplying most supermarkets.

There was a famous case in the past where Tesco were selling the same identical product in both their value range and their normal shop brand range. Only the label changed which I thought was quite amusing at the time. Many were paying extra for a perceived quality difference but there was absolutely no difference in the contents. Of course the normal branding items were closer to eye level where as the value range was hidden on the bottom shelf and more difficult to see, so if you were shopping quickly you could miss the cheaper option anyway. Generally though of all the supermarkets I've found the Tesco value products (now 'stockwell' and other labels) to be the best quality but its a much reduced range compared to a year or so ago when the everyday value range was much larger. While Tesco are doing prettier labels now for their cheap products, Lidl and Aldi do packaging close to the premium brands to make them look almost the same. Tesco can't do this as they also sell those premium brands who clearly wouldn't be amused with such items right next to the genuine products. For me I think Sainsbury's might be the worst value range. They don't seem to care what they sell sometimes. I'd probably say Sainsburys and Lidls are worse in my experience. Don't have a Aldi currently as ours closed down but they are actually building a new Aldi right next to where the old Aldi used to be and should be in business late this year or early next year. Consequently don't have as much experience with Aldi.

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jmsonl
jmsonl3 months ago

I think it is more about what you get used to. My eldest loves weetabix. I just but Morrison white label and with some cold milk on I get no complaints. They are insanely cheaper too.

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KirsteyJames
KirsteyJames3 months ago

It depends what we are buying. We will only buy heinz ketchup and mayo, surf washing powder, weetabix, fairy liquid, coca cola or pepsi branded pop, probably a few more bits i cant think of but mostly everything else we but the own brands.

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sarahgreen15
sarahgreen153 months ago

I find that Aldi own brand products (that are usually packaged in an insanely similar way to the big brands) are so similar that you can barely notice! I was a ketchup snob who didnt like anything other than Heinz until i tried Aldi’s own brand... you see on all those supermarket swap programmes, most people cant tell the difference!

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CathSho13
CathSho133 months ago

I am a heinz ketchup snob too and being on a diet i have the no added sugar and salt version. The majority of food we buy i supermarkets own brand though.

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