Should Retailers Do More to Promote Healthier Food?
Fewer healthy offers
When we surveyed over 2,000 people nearly a third told us they find it difficult to eat healthily, as they think healthier food is more expensive than less healthy food. And according to the respondents, the most popular way to make healthy eating easier would be increasing supermarket promotions on healthier foods.
But when we monitored promotions in the main supermarkets, using data from price-tracking website mySupermarket, we found that there were more promotions on less healthy foods than healthy foods.
Some product categories particularly stood out. For example, over the three-month period we investigated (April to June this year), we found that confectionery was overall more likely to be on promotion than fresh fruit or vegetables.
And seven in 10 soft drinks that would fall under the higher sugar band category (>8% sugar) of the government’s proposed sugar tax were also on promotion.
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