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Supermarket Prices June 2024 Analysis

Latest Deals

Hello Deal Hunters!

Using the Latest Deals supermarket price comparison tool, we track the online prices of the 20 most-commonly bought products at a range of supermarkets (the cheapest option of each product of the same size).

Here you can see the price changes at

  • Aldi
  • ASDA
  • Iceland
  • Morrisons
  • Sainsbury's
  • Tesco
  • Waitrose

Each month we will be sharing a review of the price changes we find. This may be helpful for Deal Hunters as it informs you as to which supermarket may be increasing prices the most.

Here it is for June 2024:


Zoomed in the last 3 months:



What about Lidl, Co-Op, Savers, Poundland etc.?

We don't track these places at present. We may do in future.

What products do you track?

We don't want to say exactly what products for a variety of reasons, but it is a common basket of goods that form the 20 most bought products. We find the cheapest available option for the same size.

Iceland seems wrong, it's not that expensive

Iceland is a unique supermarket because it doesn't sell much of it's own brand goods. Basic items, such as those we tend to collect data on, tend to be more expensive at Iceland. Iceland does sell other items, such as large packs of frozen meat, at cheaper prices than other supermarkets - however we don't necessarily track all those product prices for the purposes of this.

How can I compare prices myself?

Use our free Supermarket Price Comparison tool on the Latest Deals app.

LD Hunter
2 days ago
What do you think of this?+20 points

At least these analyses show us which order the consist cheap shops are. However it doesn't show us the product types


20 most commonly bought items isn't really useful especially as we don't know exactly what the items are. This would be much fairer and realistic if it was random items so supermarkets couldn't manipulate prices just for the most common items and if a supermarket doesn't sell the random item selected it gets punished in the ratings as it forces you to have to go to another supermarket with all the extra time and fuel that requires. The way Latestdeals does this is it favours Lidl and Aldi which has a much higher percentage of imported food and we have an economic crisis caused by too high a level of imports. So this is very destructive to our economy which ultimately means people are poorer and have less money to spend. Unfortunately it is symbolic of how stupid a country we have become economically.

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Tom Church, Co-Founder
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