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Supermarket Prices March 2024 Analysis

Latest Deals

Hello Deal Hunters!

Using the Latest Deals Supermarket Price Comparison tool, we track the online prices of the 20 most-commonly bought products at a range of supermarkets (the cheapest option of each product of the same size).

Here you can see the price changes at








Each month, we will be sharing a review of the price changes we find. This may be helpful for Deal Hunters as it informs you as to which supermarket may be increasing prices the most.

Here it is for March 2024:


Zoomed in the last 3 months:



  • What about Lidl, Co-Op, Savers, Poundland etc.?

We don't track these places at present. We may do in future.

  • What products do you track?

We don't want to say exactly what products for a variety of reasons, but it is a common basket of goods that form the 20 most bought products. We find the cheapest available option for the same size.

  • Iceland seems wrong, it's not that expensive

Iceland is a unique supermarket because it doesn't sell much of it's own brand goods. Basic items, such as those we tend to collect data on, tend to be more expensive at Iceland. Iceland does sell other items, such as large packs of frozen meat, at cheaper prices than other supermarkets - however we don't necessarily track all those product prices for the purposes of this.

  • How can I compare prices myself?

Use our free Supermarket Price Comparison tool on the Latest Deals app.

LD Hunter
a month ago
What do you think of this?+20 points

I'd really like to see the actual analysis as without the data these reports are meaningless. People need to see exactly which items are being compared from all supermarkets. I remember in the past seeing a more open supermarket analysis which might have been Which where they were comparing a Aldi product to a mid-level product from another supermarket when a value option was available so I now have a deep distrust of such comparisons.

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