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Supermarket Prices May 2024 Analysis

Latest Deals

Hello Deal Hunters!

Using the Latest Deals supermarket price comparison tool, we track the online prices of the 20 most-commonly bought products at a range of supermarkets (the cheapest option of each product of the same size).

Here you can see the price changes at

  • Aldi
  • ASDA
  • Iceland
  • Morrisons
  • Sainsbury's
  • Tesco
  • Waitrose

Each month we will be sharing a review of the price changes we find. This may be helpful for Deal Hunters as it informs you as to which supermarket may be increasing prices the most.

Here it is for May 2024:


Zoomed in the last 3 months:



  • What about Lidl, Co-Op, Savers, Poundland etc.?

We don't track these places at present. We may do in future.

  • What products do you track?

We don't want to say exactly what products for a variety of reasons, but it is a common basket of goods that form the 20 most bought products. We find the cheapest available option for the same size.

  • Iceland seems wrong, it's not that expensive

Iceland is a unique supermarket because it doesn't sell much of it's own brand goods. Basic items, such as those we tend to collect data on, tend to be more expensive at Iceland. Iceland does sell other items, such as large packs of frozen meat, at cheaper prices than other supermarkets - however we don't necessarily track all those product prices for the purposes of this.

  • How can I compare prices myself?

Use our free Supermarket Price Comparison tool on the Latest Deals app.

LD Hunter
2 weeks ago
What do you think of this?+20 points

Another meaningless comparison as we don't know what is compared. It would be so much better if it was random items that kept changing and if the supermarket couldn't supply that item it would be seen as more expensive as you would have to travel to another supermarket with time and fuel costs. Aldi has a limited range of products compared to some other supermarkets plus I'm not convinced they are comparing like for like. This is basically just free advertising for Aldi with no useful information to consumers on whether Aldi is actually cheaper for them. Aldi is not cheaper for me as I can only spend about £10-20 there and have to shop elsewhere for other items which is additional fuel costs. So how is it actually cheaper?

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Tom Church, Co-Founder
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