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Boux Avenue Deals & Discounts

Lingerie, nightwear and swimwear

Find all the best Boux Avenue deals, discounts and voucher codes here. Boux Avenue is a lingerie brand in the UK. It's owned by entrepreneur Theo Paphitis, the BBC Dragon. Lingerie, nightwear, swimwear and all things romantic, you can get free delivery on orders over £40, free returns, and free click and collect in-store. Oh, and free gift wrapping.

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Boux Avenue Bunny Sleep Tee
Expired
2 people like this deal
Boux Avenue Bunny Sleep Tee
We love this super cute bunny sleep tee there is simply nothing else we would rather wear!Foiled bunny print with pink pom pom noseScoop neckLook after me I am machine washable.... Read more
£10£15
Fashion
BeverleyBowe
31st Oct
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Boux Avenue Girls Pugs in a Row Pyjama Set
4 people like this deal
Boux Avenue Girls Pugs in a Row Pyjama Set
Snooze in cuteness with this adorable novelty printed pyjama set.Sleepy pug printed top'Very busy doing nothing' sloganMatching pug joggersLook after me I am machine washable.... Read more
£8£14
Kids
BeverleyBowe
31st Oct
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Girls Meadow Floral Print Twosie
66% off
2 people like this deal
Girls Meadow Floral Print Twosie
Ages; 3-4 4-5 and 5-6In an pretty floral print, this super soft twosie is our loungewear of choice.All over floral printLong sleeved topMatching joggersElasticated waist with... Read more
£6£18
Kids
BeverleyBowe
25th Sep
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Boux Avenue Check Peplum Pyjama Set
Expired
6 people like this deal
Boux Avenue Check Peplum Pyjama Set
Update your prints this season with this pretty flirty pyjama set. Grid check printRuffle camiAdjustable strapsMatching pants with tieLook after me I am machine washable.... Read more
£15£30
Fashion
BeverleyBowe
24th Sep
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Boux Avenue Star Print Pyjama Set
1 person likes this deal
Boux Avenue Star Print Pyjama Set
Cute and comfy are our favourite words when it comes to sleepwear and this pyjama set ticks all the boxes.Star printButton down topCropped SleevesStar printMatching... Read more
£12£30
Fashion
BeverleyBowe
24th Sep
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HALF PRICE NIGHTWEAR
4 people like this deal
HALF PRICE NIGHTWEAR
Lots of lovely nightwear quite a lot is half price, or better! Johnny Quote: Discover the key pieces of the season at unmissable prices! From satin chemises to lace bodies and... Read more
Fashion
Johnny
20th Sep
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Underwear Sets £25 from BOUX AVENUE
Expired
1 person likes this deal
Underwear Sets £25 from BOUX AVENUE
BOUX AVENUE are offering underwear sets for £25Simply head over to their website and take a lookHurry though as this is only on for this weekend! !Also there is a 3for2 mix and... Read more
Fashion
parv2503
30th Aug
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Free Flip Flops When You Spend £50
Expired
3 people like this deal
Free Flip Flops When You Spend £50
*Enter code FLIPFLOP at checkout to apply free gift. Must spend £50 or more to qualify for free gift excluding delivery cost. Available while stocks last. Further T&C's apply... Read more
Fashion
nadinecarr
11th Aug
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Upto 70 Percent off
12 people like this deal
Upto 70 Percent off
Upto 70 percent off plus new customer sign up and receive 20 percent off not sure if that's only on full price items there is even a cute kids secection... Read more
£5
Fashion
Ann1984
13th Jun
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Boux Avenue - Lingerie Set for £25
Expired
2 people like this deal
Boux Avenue - Lingerie Set for £25
Boux Avenue are doing an offer for their VIP customers (just sign up with your email at https://www.bouxavenue.com/become-vip.html). You can earn points while you shop and they... Read more
£25£50
Fashion
AsianLemon
15th Apr
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Boux Avenue | 3 for 2 on All Bras!
2 people like this deal
Boux Avenue | 3 for 2 on All Bras!
Our bra festival is here! Refresh your lingerie wardrobe with 3 for 2 on all bras!Launched in April 2011 we have made beautiful lingerie, swimwear and nightwear accessible to... Read more
Fashion
JaSh3
15th Apr
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Foiled Pom Pom Hat
71% off
4 people like this deal
Foiled Pom Pom Hat
Add some glimmer to your outerwear this season in this pretty winter hat. Pair with the matching scarf.Pom poms attached to the endsGold foiled detailmachine washable. Please... Read more
£4£14
Fashion
GoldenHeart
11th Apr
2 comments
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What is Boux Avenue?

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Boux Avenue is a US-based chain of lingerie stores founded in 2011 and owned by entrepreneur and the current chairman of the company, Theo Paphitis. He is best known for his regular appearances on the BBC business programme Dragons' Den and as former chairman of Millwall FC. The company’s name was inspired by a French waitress who served Paphitis when holidaying with his family in France.

The lingerie retailer initially opened 6 stores across the UK during its launch in the spring of 2011. All the stores are located in shopping centres across the region, including Bluewater, Lakesise, St. Davis, Trafford Centre, Meadowhill Centre and Buchanan Bullring. In 2012 they launched an additional 2 stores in Merry Hill and Churchill Square shopping centre. To further their brand, the acquired model Jacqui Ainsley to be its face. The original selling layout of the stores for the UK shopper displays the majority of its its products in drawers as opposed to hanging rails and stands; a similar manner to American lingerie brand Victoria’s Secret.

Today, they are the lingerie, swimwear and nightwear destination online, on mobile and 28 stores nationwide plus 12 international stores across 5 countries. The brand is born out of a love for lingerie, nightwear, swimwear and all things romantic bringing traditional service, superior fit and outstanding quality to a modern and beautiful setting. Placing an unrivalled emphasis on detail, Boux Avenue strives to bring a slice of stylish sophistication to everybody’s lingerie drawer.

Naughty or nice, whichever you prefer, you fill find all the best and the hottest Boux Avenue sales, offers, discounts, voucher codes and promo codes here at Latest Deals posted and verified by our massive community of bargain hunters ever month!. Feeling a little playful? Then checkout our monthly deals for Ann Summers lingerie and more!

Happy first birthday Boux!

What does Boux Avenue sell?

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They sell online and in-store, offering outstanding service and fit, beautiful gift wrapping as well as vintage-inspired yet contemporary design in a modern, multi-channel environment. Fusing digital technology with traditional values, we have a unique presence in the marketplace inspiring their valued customers to make their first layer of clothing the most beautiful.

No matter what your age, size or style they are an inclusive brand for everybody. Available in sizes 28-38, A-G cups and sizes 6-18. With an unrivaled eye for detail and passion for customer service, Boux Avenue is your ultimate destination whether you’re looking for everyday essentials or something a little sexier.

Their online catalogue includes the following categories:

  • Lingerie
  • DD+
  • Nightwear
  • Swimwear
  • Accessories
  • Offers
  • Miss B

How do I contact Boux Avenue?

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Customer service opening times:

  • Monday to Friday: 8am-8pm
  • Saturday and Sunday: 9am-5pm

If you prefer in writing, their postal address is:

Ryman House,

Savoy Road,

Crewe,

Cheshire,

CW1 6NA

What are the delivery options for Boux Avenue?

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UK Delivery

Standard

  • Cost: £3.95 or FREE when you spend £45
  • Delivery Time: 1-3 working days
  • As soon as they send out your parcel, you will receive either an email or an SMS with a tracking number.
Speedy Next Working Day Delivery
  • Cost: £4.95
  • Delivery Time: Orders placed Monday to Thursday before 4pm will be delivered the next day. Orders placed after 4pm on Thursday and up to 1pm on Sunday will be delivered on Monday. Orders placed before 4pm on Friday may be received next-day if you upgrade to their Saturday service.
Saturday Delivery
  • Cost: £6
  • Delivery Time: All orders placed before 4pm on Friday will be received by 5pm the very next day.
Click & Collect
  • Cost: FREE for all orders except during their Sale period (including VIP preview sale) where there is a £1.95 charge for orders under £25.
  • Boux Avenue stores: All orders placed before 3pm will be ready to collect the next day after 2pm (Monday – Saturday). All orders placed after 3pm Friday, Saturday and up to 1pm on Sunday will be available for collection after 2pm on Monday.
  • Ryman stores: All orders placed before 3pm will be ready to collect the next day after 2pm (Monday – Thursday). All orders placed after 3pm Thursday, Friday, Saturday and up to 1pm on Sunday will be available for collection after 2pm on Monday.

For International Deliver and for more information, read their full Delivery Information page.

How do I return an item to Boux Avenue?

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They offer a free returns service for a full refund or exchange within 28 days. Ensure that the items are unworn, with your receipt and the original tags and packaging. Fill out their quick and easy returns form, wrap up your unworn items in the original packaging and post back to them within 28 days of receipt for a full refund or exchange. There will be a Royal Mail returns slip in your parcel, simply attach to your parcel then pop it in the post back to them from your local post office. The post office will give you a receipt – hold onto this for tracking purposes.

They will process return within 10 working days. However, during busy periods such as Christmas or sale, this may take a little longer.

Exceptions for hygiene reasons:

  • Bath and body products
  • Hosiery
  • Nipple petals
  • Mini bust booster
  • Ultimate bust booster
  • Backless strapless bra
  • Replacement wing tape for backless, strapless bra
  • Secret tape
  • Clear back bra
  • Stick and clip bra

For more information, read their full Returns Policy page.

Essential links

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Other information

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  • VIP points for every purchase.
  • Access to priority sales and previews.
  • Exclusive rewards and competitions.

Checkout their VIP Member's page for more details on how to join!

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Gift Wrapping

Make it extra special with their gorgeous gift wrapping service. Your Boux Avenue order will arrive in one of their beautiful black, white or pink boxes, and delicately wrapped in soft layers of sheer opaque lace print tissue. A handful of rose petals will be scattered throughout the box and scented with their signature White Chiffon fragrance.

Bra Fitting Service

If the finding the ‘perfect fit’ gets your knickers in a twist, their expert bra fitters will help you get to grips with the best size and style for you. Their promise is to fit you with the best size and style of bra that fits and flatters your shape. Regardless of what the tape measure declares your underband to be, certain factors affect your size; the style of bra, the fabric, the shape of your bust and, of course, your own chosen preference. Visit their Bra Fitting Service section to watch videos on how to properly measure your bra size and more!

Dreamy Nightwear