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Early Learning Centre Deals & Discounts

All our Early Learning Centre Deals and Offers for December 2018


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2 people have liked this deal
Up to 50% off Selected Toys
Up to 50% off Selected Toys
Lots of great toys for children available at up to 50% off seleccted items I have marked a fairly short date as I suspect these will move quickly... Read more
1st Dec
4 people have liked this deal
Happyland Farm
Happyland Farm
Happyland Farm At a Glance bring the farm to life give the farmer a voice of his own and make plenty of animal noises on the happyland farm!... Read more
26th Nov
3 people have liked this deal
Happyland Zoo
Happyland Zoo
Happyland zoo and the zookeeper needs to make sure all the animals are fed and the visitors are looked after. With a monkey that can swing in the tree, you can drive the tour... Read more
25th Nov
1 comment
9 people have liked this deal
ELC Unicorn Hopper
Hold onto the glittery unicorn's ears as she takes you on a magical bouncing journey! Features and benefits for ELC Unicorn Hopper Unicorn ears for support Glittery unicorn... Read more
24th Nov
4 people have liked this deal
Happyland Advent Calendar
Nice Discount Happyland advent calendar watch as your little one's face lights up door after door each morning when they open their advent calendar to reveal a new happyland... Read more
16th Nov
2 people have liked this deal
HALFP PRICE! Happyland Country Train Set
Good deal at just £20 reduced from £40 Happyland Country Train Set All aboard for a Happyland adventure! The Country Train Set is the perfect first train set for your toddler –... Read more
6th Nov
2 people have liked this deal
Retro Diner Kitchen
Fabulous and retro inspired the Wooden Diner Kitchen is perfect for cool boys and girls who love cooking. Superb design and lots of features make the Wooden Diner Kitchen a great... Read more
1st Nov
2 people have liked this deal
Happyland Advent Calendar 2018
Watch as your little one's face lights up door after door each morning when they open their advent calendar to reveal a new happyland character or accessory Features and... Read more
12th Oct
3 people have liked this deal
Magnetic Playcentre -
At a Glance Colourful portable and multi-functional, this desk has a magnetic chalk board. Features and benefits for ELC Magnetic Playcentre - Red Portable with a carry handle... Read more
3rd Oct

What is Early Learning Centre?


The Early Learning Centre or ELC is chain of British stores selling toys which help children develop into happy, self-confident people. The company was established in 1984 as a mail order company located near Swindon. In 1980 they have already opened 10 stores and have grown to include 215 shops across the United Kingdom and more than 80 shops in 19 countries which include Qatar, UAE, Canada and Australia. Their toy range is also available to purchase from some stores of Boots, Sainsbury’s and Debenhams. The company’s online store has been selling their product range sin 2001.

ELC create fun toys to aid in the development of their skills to get the best possible start. ELC’s toys are also designed in order to help them in exploring their imagination and creativity’s boundaries. Their stores offer playtime sessions where your children can join in for some real hands-on fun. In addition, all their toys meet and exceed all British and European standards for safety and they are associated with the Royal Society for the Prevention of Accidents, which means that ELC toys are tested just like your kids do.

What does Early Learning Centre sell?


Baby & Toddler Toys

ELC cot toys, buggy toys and car seat toys will amuse and delight any baby, while their highchair toys make feeding time fun. Stacking cups, shape sorting toys, music centres, first work benches, garages and rockets with lights and sounds are just a few of the many toddler toys your child can enjoy from ELC.

Outdoor Toys & Games

From sand pits & water tables seaside fun with a great variety of wooden, plastic and dual purpose sandpits to a wide selection of swings and slides and climbing frames for healthy & imaginative outdoor play, keep your kids happy with their wide range of outdoor toys & games which also include trampolines, garden games, play centres, houses & tents and ride ons.

Dolls’ Houses & Toy Dolls

Early Learning Centre have a wonderful world of dolls' houses and toy dolls for your little ones to discover from big brands like Corolle Dolls, Cup Cake Dolls' Accessories and many more.


Dressing Up & Pretend Play

Let your child's imagination take over with their extensive range of dressing up clothes and accessories. They can be a fairy, doctor, nurse, vet, racing driver, policeman or even a beautiful Disney Princess with their range of children’s outfits.

Action Figures & Play Sets

From dragons and dinosaurs and tractors and trains, you’ll find everything you need to capture your child’s imagination at ELC.

Vehicles & Construction

With a fantastic amount of choice from remote control cars to garage play sets to build-it-yourself kits, the ELC’s collection is perfect for budding mechanics, builders and racing heroes.


Learning & Books

ELC’s complete range of traditional and learning books will make reading time fun. Jolly Phonics, Leapfrog and VTech have made this all possible with their creative and imaginative range of books and toys.

Art, Music & Creative Play

Allow your child’s creativity free reign with their extensive range of art and creativity toys.

Puzzles, Games & Gifts

Find everything you need to entertain with their range of musical instruments from keyboards, CD players and guitars to traditional musical instruments including recorders, castanets and bells.

How do I contact Early Learning Centre?



Type in your question in the “Type Your Question Here” box on their Contact Page to find the answers to their extensive FAQ online.


Use their Online Contact Form to contact the via email and expect and answer within 24 hours.


Call them on 0371 231 3513 from 9am to 5.30pm Monday to Friday, 9am - 6pm Saturday and 9am to 5pm on Sundays.


You can write ELC at the following address:

Customer Care

Early Learning Centre

c/o Mothercare

Cherry Tree Road



WD24 6SH

What are the delivery options for Early Learning Centre?


Standard Delivery

  • Free on all UK orders over £40 and charged at £3.95 per order for orders under £40 (excluding Channel Islands).
  • Delivery is within 5 to 7 working days between 7am and 9pm from Monday to Friday.

Next Day Delivery

  • Free on all UK orders over £40 and charged at £3.95 per order for orders under £40 (excluding Channel Islands).
  • Delivery on the next working day to UK mainland addresses if your order is placed before 4pm.
  • Deliveries are made Monday - Friday between 7am and 9pm. Next Day delivery is not available on weekends or Bank holidays.

Click and Collect

  • Free on all UK collect in store orders.
  • Collect your order within 24 hours. Only available on selected lines.

Website Exclusive Standard Delivery

  • Free on all UK orders over £40 and charged at £3.95 per order for orders under £40 (excluding Channel Islands).

For more information and restricted post codes visit ELC’s full Delivery Information page.

How do I return an item to Early Learning Centre?


  • Refund or exchange unused merchandise returned within 30 days of purchase upon production of your receipt, as long as they are returned in an unused condition and in their original packaging.
  • Take the item back to your nearest Early Learning Centre store, or a Mothercare store with an ELC Shop in Shop.
  • Proof of purchase is required (for online orders you can use your order confirmation email or dispatch email).
  • Exclusions - toiletries, software, DVDs, Gift Vouchers and Gift Cards. If any items are returned that were part of a multi buy promotion all items must be returned.
  • For more information read their full Returns & Exchanges policies.

Essential links


ELC Official Website

ELC Official Facebook Page

ELC Official Twitter

ELC Official Instagram

ELC Official YouTube Channel

ELC on Wikipedia

Other information

The Big Birthday Club