Aldi Launches Easter Treat Dupe Of Popular Discontinued Cadbury's Bar

• Aldi introduces a Belgian chocolate bunny, reminiscent of the discontinued Caramac bar.
• The new chocolate treat is part of Aldi's Easter range and priced at £2.99.
• Fans of the original Caramac, discontinued due to low sales, have shown significant interest in Aldi's version.

Aldi has announced an exciting addition to their Easter chocolate lineup, featuring a Belgian chocolate office bunny, which bears a striking resemblance to the beloved, but recently discontinued, Caramac bar. After a 65-year run, the caramel-based Caramac bar was taken off the shelves in November, citing low sales. This left many fans disheartened, but Aldi's new offering appears to provide a much-needed alternative.

The Aldi website lists this new confection at a mere £2.99, a price point that aligns with Aldi's reputation as the cheapest supermarket in the UK for 2023. However, questions remain about the future of this treat post-Easter, as it currently serves as one of the few ways for Caramac enthusiasts to satisfy their cravings.

Charlotte Colombo at Metro reported that Nestlé, the manufacturer of Caramac, confirmed the discontinuation of the iconic bar last November, a decision described as 'difficult'. In response, Caramac fan Gary Millar, a former Lord Mayor and Deputy Lord Mayor of Liverpool, initiated a petition to bring the chocolate back, which has garnered over 30,000 signatures. Meanwhile, Aldi’s Easter section also boasts other chocolate alternatives, such as mini egg mix-ups and Poppin's choc, echoing popular brands at more affordable prices.

Discontinued Chocolate Bars: A Nostalgic Look Back

Fuse Bar: A combination of raisins, nuts, cereal pieces, and fudge, discontinued in 2006.

Flake Snow: Cadbury’s white chocolate variation of the classic Flake, ceased in the early 2000s.

Dream Bar: Cadbury's white chocolate alternative to Dairy Milk, ultimately overshadowed by Milkybar.

Rumba: A rum-flavored, adult-targeted chocolate bar from the 1970s.

Amazin’ Raisin Bar: A 1970s chocolate bar with rum, caramel, nougat, and raisins.

Spira: A tea-dunkable chocolate straw bar, popular in the North West, phased out by 2005.

Aztec Bar: A Mars bar competitor with chocolate, caramel, and nougat, discontinued in 1978.

Wispa Mint: The mint variant of the Wispa brand, discontinued in 2003.

Dairy Milk 30% Less Sugar: A less sweet version of Dairy Milk, phased out due to low demand.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "Aldi's Easter chocolate range, particularly the Belgian Blonde line, demonstrates the retailer's knack for understanding consumer nostalgia and offering budget-friendly alternatives. It's a clever move that caters to both the sentiment and the wallet of chocolate lovers."