1. News
  2. Other

Aldi's April Fools Prank Backfires As Shoppers Demand They Release Product

  • Aldi Scotland's April Fools' Day joke leaves customers clamoring for the real deal.
  • The supermarket's prank dessert mimics a Häagen-Dazs creation, sparking widespread demand.
  • Shoppers take to social media to urge Aldi to "Make it happen."

Aldi Scotland decided to indulge in some April Fools fun, sparking an unintended customer crusade. Their jest? A fake announcement about a new dessert, one that cheekily nods to the luxury ice cream brand Häagen-Dazs. Little did they know, their playful ruse would unleash a torrent of genuine excitement and appeal from shoppers far and wide.

The Mail Online's coverage of the story highlights the fervent response from Aldi's clientele, who were initially taken in by the hoax. The jest quickly turned into a fervent plea, with social media platforms becoming stages for a unified message to Aldi: transform this joke into reality.


It's a curious case of life imitating art—or, in this instance, consumers' appetites being whetted by a fictitious product so appealing that it blurs the line between jest and earnest desire. Shoppers' reactions ranged from lighthearted disappointment upon learning the truth, to earnest appeals, urging the supermarket to consider making the dessert a staple on their shelves.

This incident underscores a unique phenomenon: sometimes, what starts as a joke can tap into real demand. Aldi's customers have spoken, and the message is clear—they want their dessert, and they want it now. Whether or not Aldi will heed this call remains to be seen, but what's evident is the power of a well-placed prank to reveal genuine consumer desires.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "Aldi's April Fools' prank striking a chord with customers is a testament to the brand's creativity and the unpredictable nature of consumer response. It's fascinating to see how a playful joke can evolve into a serious demand. This scenario opens up a unique opportunity for Aldi to potentially innovate and expand their product range in response to consumer feedback. After all, the best ideas sometimes come from the most unexpected places."

Comments+20 points

Surely there is no demand at all for such a vile creation that is just other people joking on social media. Hat's off to Aldi a brilliant joke though. If Aldi did create such a product which would probably cost £10s of thousands of pounds at least, I can imagine they would end up being binned as people might try once but then never again. I've tried Haggis once or twice and that is enough for my lifetime. There are lots of fantastic foods from Scotland but this isn't one of them in my opinion. I'll keep to their Dundee cake or shortbread.

Want deals & discounts automatically?
+100 bonus points!
Latest Deals Browser Extension
Latest Deals Mobile App
  • Download our app
  • 1,000+ new deals every day
  • Earn free Amazon vouchers
  • Daily deal alerts - never miss the best offers!
  • Download the Latest Deals iOS AppDownload the Latest Deals Android App
Latest Deals

The content on Latest Deals is a combination of information submitted by members of the public and the Latest Deals team. Whilst we make every effort to try and ensure genuine, accurate content we cannot guarantee it. Please always carry out your own due diligence and double check the details of an offer on the retailer's own website.

How this site works
  • To cover the site's running costs, Latest Deals uses affiliate links.
  • If you click on a link to an external website and make a purchase, Latest Deals may earn a commission.
  • We allow deals to be shared on Latest Deals irrelevant of whether or not they generate us money. Our #1 concern is helping you save money.
  • If you have any questions about how the site works, drop us a message. We're always happy to help.
Copyright © 2024 Latest Deals Limited
Registered in England and Wales. Company number 10286141. WeWork 6th Floor, International House, 1 St Katherine's Way, E1W 1UN
We value your privacy

We use cookies to help give you the best experience on our website with improved customisation, analytics & advertising (inc. personalisation). You can read our full cookie policy. Please either , or .