Apple TV+ Joins Netflix & Disney In Announcing Price Hikes

Deal Hunters, brace yourselves—streamer subscription costs are on the rise again, and this time it’s Apple TV+ demanding more coin. Following the trend of Netflix and Disney+, Apple is cranking up its subscription fees, and there's no grandfathering in sight for loyal viewers. It's a cold move for those of us who've been with the service since day one, expecting some loyalty perks.

Harriet Morphy-Morris at The Mirror reported that the tech giant is revamping its TV app services, which suggests we're not just paying more for the same old content. However, prices are moving from £6.99 to £8.99 per month - that's an increase of £24 per year.

Well, it's time to get strategic. Consider whether Apple TV+'s offerings are worth the new price tag. If not, it might be time to sign off when your current billing cycle ends. Remember, it's about getting the most bang for your buck.

It’s time to clutch your digital wallets tighter as Apple TV+ joins the ranks of Netflix and Disney+ with a subscription price increase. However, unlike those platforms, there are no cheaper options. For example, Disney+ is bringing in a membership with ads for a cheaper price.

So, what's the game plan? If Apple TV+ has been your go-to for exclusive content or specific shows, check if they're worth the additional investment. It's a perfect moment to review your subscription services and decide if it’s time for a shake-up. Remember, it’s your hard-earned money—make sure it’s working for you, not just for Apple.

Tom Church, Co-Founder of shopping community LatestDeals.co.uk, sums it up: "With all streaming services upping prices, consumers need to assess the value they're getting, or risk their bills swallowing their budgets." Neutral as always, Tom's comment is a reminder to weigh our options carefully in the face of rising digital costs.