B&M Unveils Nostalgic New Irn Bru Flavour That's a Blast From The Past

• B&M stocks limited edition Irn Bru with a Raspberry Ripple flavour, invoking childhood memories.
• The new flavour is part of a release that includes Wild Berry Slush, both under 10 calories and sugar-free.
• Shoppers liken the Raspberry Ripple taste to iconic Drumstick lollies, with the design sparking nostalgia.

Fans of the iconic Scottish drink, Irn Bru, are flocking to B&M stores to snag a taste of the past with the newly launched limited edition Raspberry Ripple flavour. This innovative offering has stirred a wave of nostalgia, with enthusiasts likening its taste to cherished childhood sweets. The drink's presentation, featuring a waffle cone and a scoop of raspberry ripple ice cream against a vibrant pink backdrop, only adds to its appeal.

Georgie English at Latest Business, Retail & Property News shared insights into the buzz surrounding this release, noting that the Raspberry Ripple flavour has sparked considerable excitement. This addition, along with the Wild Berry Slush variant, stands out for being under 10 calories and completely sugar-free, catering to health-conscious consumers looking for a guilt-free indulgence.

The aesthetic appeal of the cans, combined with their nostalgic taste, has prompted shoppers to share their enthusiasm on social media. Descriptions of the Raspberry Ripple flavour range from comparisons to Drumstick lollies to reminiscent tales of ice cream truck treats like screwball desserts and raspberry sauce-topped ice creams.

Kenny Nicholson, from IRN-BRU, highlights the inspiration behind these new flavours, drawing from the nostalgic elements of the 90s and early 2000s. He emphasizes the limited availability of these beverages, urging fans to grab them quickly to relive the sweet memories of their past.

This release is part of a broader trend of reimagining classic treats in new forms, as seen with the introduction of MilkyWay ice cream cones at Iceland and Angel Delight ice cream sticks at Morrisons. As Irn Bru continues to hold its position as the third best-selling soft drink brand in the UK, these innovative flavours promise to deliver a unique taste of nostalgia.