Iceland to be First Plastic Free Supermarket
- Iceland has pledged to try and be plastic free by 2023
- Attempt to cut down on plastic waste
- Will only apply to its’ own brand products
- Announcement comes after Environmental Plan was revealed
Iceland is aiming to become plastic free on all its’ own brand products by 2023.
The pledge will be an important step towards cutting down on the one million tonnes of plastic waste generated by supermarkets each year.
Instead of using plastic packaging, Iceland will use predominantly paper packaging, which is recyclable and less harmful for the environment.
Iceland has already started on its’ pledge, by removing plastic disposable straws from its’ own label range, and said that its’ new food ranges that will hit shelves in 2018 will all have paper based packaging, rather than plastic.
Richard Walker, Iceland’s Managing Director, said, “The onus is on retailers to take a stand and deliver meaningful change.
“Other supermarkets, and the retail industry as a whole, should follow suit and offer similar commitments during 2018.
“There is no excuse for excessive packaging that creates needless waste and damages our environment- the technologies to create less harmful alternatives exist.”
“We will also ensure that all our packaging is fully recyclable and that it is actually recycled”.
Iceland has encouraged other supermarkets to follow its’ eco-friendly stance, saying that now is a time for collaboration in order to help the environment.
Last week, M&S were criticised for the excessive plastic wrapping in a cauliflower steak, the product has since been pulled from shelves.
The plastic free packaging might also mean it will be cheaper to shop at Iceland.
The Government hinted that taxes on plastic wrapping will be introduced, after the plastic bag tax was so effective in cutting down on the use of the bags.
Iceland have been praised by the public for the move.
Twitter user Ella Taylor said, “Great news! Well done Iceland! I hope the others follow suit now, what do you say Waitrose, Sainsburys, Tesco, and M&S?”
Alexander Verbeek said, “This is good news. As consumers, let’s keep this in mind when buying products.”
What do you think of Iceland’s pledge? Let us know in the comments!