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B&M Shoppers Spot Iconic Chocolate Bar That's Been Discontinued After 64 Years

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Attention all savvy shoppers and chocolate lovers! It's a bittersweet moment as we bid farewell to a classic treat. B&M stores have become a treasure trove for those seeking the nostalgic Caramac chocolate bar. Priced at a mere £1.25 for a 3-pack, this is a deal you can't ignore, especially for a chocolate that's been around since 1959!

B&M's announcement on Facebook has sparked a frenzy among Caramac enthusiasts. Comments range from nostalgic reminiscences to declarations of stockpiling intentions. It's clear this caramel-flavored delight holds a special place in many hearts.

The backstory is that, Nestle faced with declining sales, decided to discontinue Caramac at the end of 2023. This news was met with widespread disappointment and a bit of outrage on social media platforms, where loyal fans expressed their dismay. It seems that the decision to stop production has only fueled a resurgence in the bar's popularity.

Image: B&M
Image: B&M

Neha Dhillon at The Sun reported that the discontinuation has led to a scramble for the remaining stock. B&M's shelves are now the battlegrounds for chocoholics keen to get their hands on this disappearing treat.

This scenario mirrors a similar situation with Nestle's Animal Bars, also found in B&M stores. Like Caramac, these too were discontinued due to declining sales, igniting a similar rush among shoppers.

In the words of Tom Church, Co-Founder of LatestDeals.co.uk, "It's fascinating to see how the discontinuation of a product can suddenly spike its demand. The Caramac rush at B&M is a testament to the nostalgic power and enduring love for classic treats."

So, for those craving a sweet piece of history, head to B&M, but be quick – it's a race against time and stock levels!

Comments+20 points
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EmmaRashed

Ooohhhh I was wondering when Caramac might return, what with the rise of ‘Blonde’ chocolate and Cadburys Caramilk 😋🤤

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Binny61

I remember it well when I was growing up in the 1960's as I could smell it when they were making it at Mackintosh's factory a few hundred yards away from my home.

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