Tesco and Sainsbury's Ramp Up Price Cuts to Compete with Aldi

• Tesco and Sainsbury's increase price-matched items.
• Both supermarkets aim to challenge Aldi's low prices.
• Aldi remains UK's cheapest supermarket, according to Which?.

Aldi, known for being the UK's cheapest supermarket, is facing increased competition as Tesco and Sainsbury's expand their price-matching campaigns. The move is part of a broader effort by both supermarkets to attract cost-conscious shoppers.

Gregory Robinson at Metro reported that Tesco now matches Aldi's prices on 756 products, an increase of about 130 items since the start of the year. Sainsbury's has also ramped up its price-matching efforts, now covering 678 products, up by 110 since January.

These price-matched items include everyday essentials like fruits and vegetables, pantry staples, and baby products. The selection of matched products changes weekly, ensuring a variety of savings for customers.

Despite these efforts, Aldi continues to dominate. Consumer group Which? recently named Aldi the UK's cheapest supermarket for April, with a basket of 67 everyday items costing an average of £112.90. Lidl followed closely at £115.23, while other supermarkets like Asda and Morrisons are also trying to keep pace with Aldi’s prices.

Aldi remains unfazed by the competition. They have announced further price cuts on 45 additional items, including a range of fruits, vegetables, and stir-fry ingredients. Aldi’s latest ad campaign, set to the tune of MC Hammer's "Can't Touch This," emphasizes their unbeatable prices, signaling confidence in their market position.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "It's interesting to see major supermarkets like Tesco and Sainsbury's stepping up their price-matching efforts. While Aldi still holds the crown for the cheapest weekly shop, the increased competition is great news for consumers looking for more savings options."