1. News
  2. Shopping

Tesco and Sainsbury's Ramp Up Price Cuts to Compete with Aldi

Image
  • Tesco and Sainsbury's increase price-matched items.
  • Both supermarkets aim to challenge Aldi's low prices.
  • Aldi remains UK's cheapest supermarket, according to Which?.

Aldi, known for being the UK's cheapest supermarket, is facing increased competition as Tesco and Sainsbury's expand their price-matching campaigns. The move is part of a broader effort by both supermarkets to attract cost-conscious shoppers.

Gregory Robinson at Metro reported that Tesco now matches Aldi's prices on 756 products, an increase of about 130 items since the start of the year. Sainsbury's has also ramped up its price-matching efforts, now covering 678 products, up by 110 since January.

These price-matched items include everyday essentials like fruits and vegetables, pantry staples, and baby products. The selection of matched products changes weekly, ensuring a variety of savings for customers.

Despite these efforts, Aldi continues to dominate. Consumer group Which? recently named Aldi the UK's cheapest supermarket for April, with a basket of 67 everyday items costing an average of £112.90. Lidl followed closely at £115.23, while other supermarkets like Asda and Morrisons are also trying to keep pace with Aldi’s prices.

Aldi remains unfazed by the competition. They have announced further price cuts on 45 additional items, including a range of fruits, vegetables, and stir-fry ingredients. Aldi’s latest ad campaign, set to the tune of MC Hammer's "Can't Touch This," emphasizes their unbeatable prices, signaling confidence in their market position.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "It's interesting to see major supermarkets like Tesco and Sainsbury's stepping up their price-matching efforts. While Aldi still holds the crown for the cheapest weekly shop, the increased competition is great news for consumers looking for more savings options."

Comments+20 points
Advertisement
jam45

I am very glad that Aldi have exposed the top four supermarkets for charging their customers far too much money and was getting away with it for years.

Like
Reply1
Teejay24

jam45 totally agree, week by week prices increase, its ridiculous.

Like
Reply1
jam45

Teejay24 Thank you.

Like
Reply
DavidWhitmill

unlike Asda who are putting prices up!!!

Like
Reply
BonzoBanana

I've been really impressed with Sainsburys recently, with their price matches, nectar prices and other offers its been great value and you can get your whole shop in one place. However I tend to shop by which vouchers I have at the time so recently used a £10 off £30 offer at Asda, then a £5 off with Lidl Plus and today just done a order with £12 off £60 at Sainburys so tend to keep shifting where I shop anyway. Also some of the stuff that Sainsburys have price matched on is much better quality at Sainsburys like their tinned tuna for example.

Like
Reply
Want deals & discounts automatically?
+100 bonus points!
Latest Deals Browser Extension
Latest Deals Mobile App
  • Download our app
  • 1,000+ new deals every day
  • Earn free Amazon vouchers
  • Daily deal alerts - never miss the best offers!
  • Download the Latest Deals iOS AppDownload the Latest Deals Android App
Latest Deals
Disclaimer

The content on Latest Deals is a combination of information submitted by members of the public and the Latest Deals team. Whilst we make every effort to try and ensure genuine, accurate content we cannot guarantee it. Please always carry out your own due diligence and double check the details of an offer on the retailer's own website.

How this site works
  • To cover the site's running costs, Latest Deals uses affiliate links.
  • If you click on a link to an external website and make a purchase, Latest Deals may earn a commission.
  • We allow deals to be shared on Latest Deals irrelevant of whether or not they generate us money. Our #1 concern is helping you save money.
  • If you have any questions about how the site works, drop us a message. We're always happy to help.
Copyright © 2024 Latest Deals Limited
Registered in England and Wales. Company number 10286141. 124 City Road, London, England, EC1V 2NX
We value your privacy

We use cookies to help give you the best experience on our website with improved customisation, analytics & advertising (inc. personalisation). You can read our full cookie policy. Please either , or .