The New (Special) RRP for Nintendo's amiibos
Originally amiibos used to be priced at £10.99 by retailers but now the price has been slightly bumped, probably just because the popularity rose once again.
The Nintendo UK Store charges £12.99 (Zelda - Link amiibos) and £16.99 (the Zelda Guardian) for the newer amiibos, i.e, the Zelda ones. However, the new line of Zelda amiibos (the three recently announced) haven't yet been added to their catalogue. Once they do, I'll try to post it on LatestDeals before it goes out of stock.
Even though they were £12.99 on the Nintendo UK Store, unless you were buying two or more then it'd cost £14.98 with delivery (£1.99).
ShopTo had the three new Zelda amiibos, priced at £13.85 though the RRP they had was £14.99 so a good save (£1.14) anyway and even moreso when you keep in mind how much they go for on eBay. ;)
EDIT: Just noticed that for non-Zelda amiibos the price is still £10.99. Examples:
Join for free to get genuine deals, money saving advice and help from our friendly community