Would You Queue Overnight in the Cold for IKEA?
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Lots of people have waited overnight for the chance to buy IKEA's limited edition collection by fashion designer and Louis Vuitton Men's Artistic Director Virgil Abloh - https://www.mirror.co.uk/lifestyle/gallery/ikea-superfans-queue-overnight-launch-20790163
I quite like the receipt rug, but there isn't anything in the collection that would make me want to queue overnight. I wonder how many of the buyers are re-sellers that will flip the item when they get home.
You can see the collection here - https://www.dezeen.com/2019/10/10/virgil-abloh-markerad-collection-ikea-launches-usa/
The longest I've waited to buy a limited item was 5 hours, but that was in the summer with nice weather.
Have you camped out for hours to purchase something?
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