Scratch'n'sniff Patch to Help Vegans & Vegetarians Beat Their Craving for Bacon
In the News
For lifelong meateaters looking to kick the habit turning down a slice of sizzling bacon can be as hard as giving up a cigarette is for smokers.
Which might explain the thinking behind the latest attempt to help people eat less meat.
Oxford professor Charles Spence has helped develop a patch infused with the smell of bacon, similar to the nicotine substitutes worn on the arm by smokers to help them give up cigarettes.
Is this going to work?
If I wanted bacon and could then smell it, it would only make me want it more...
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