Supermarket Prices February 2023 Analysis
Latest Deals
Hello Deal Hunters!
Using the Latest Deals supermarket price comparison tool, we track the online prices of the 20 most-commonly bought products at a range of supermarkets (the cheapest option of each product of the same size).
Here you can see the price changes at
- Aldi
- ASDA
- Iceland
- Morrisons
- Sainsbury's
- Tesco
- Waitrose
Each month we will be sharing a review of the price changes we find. This may be helpful for Deal Hunters as it informs you as to which supermarket may be increasing prices the most.
Here it is for February 2023:
Zoomed in last 3 months:
What do you think? What's your experience with recent supermarket prices? Share your thoughts in the comments.
FAQs
- What about Lidl, Co-Op, Savers, Poundland etc.?
We don't track these places at present. We may do in future.
- What products do you track?
We don't want to say exactly what products for a variety of reasons, but it is a common basket of goods that form the 20 most bought products. We find the cheapest available option for the same size.
- Iceland seems wrong, it's not that expensive
Iceland is a unique supermarket because it doesn't sell much of it's own brand goods. Basic items, such as those we tend to collect data on, tend to be more expensive at Iceland. Iceland does sell other items, such as large packs of frozen meat, at cheaper prices than other supermarkets - however we don't necessarily track all those product prices for the purposes of this.
- How can I compare prices myself?
Use our free supermarket price comparison tool on the Latest Deals app.
I've always bought certain things at particular supermarkets because I know the prices - now I'm sometimes checking online. I've stopped buying certain cheap items in Sainsbury's because of the Aldi price match - where prices go up!
The thing with Iceland is I could never do a full weekly shop there, they just don't have the stock.
So I guess that explains why they are at the top.
Without knowing which items are bought this isn't useful. I've seen comparisons in the past and they weren't fair, they compared standard label items to value items from other supermarkets when value items were available from both. Also which items are selected can create huge bias. I think for this to be fair and reasonable LD members should vote for 50 items each and the most popular 50 items should be used. Also people should state their typical quantity they buy which is important too.
If the items chosen don't reflect what mr and mrs average is buying then its fairly pointless.
If that is too complex then perhaps compare supermarket departments at a time like fruit and veg, tinned, beers and spirits etc.
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