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Brits Saved £6.6 MILLION Buying Yellow Sticker Items Last Year

January 29, 2018, 12:00 PM
  • Savvy shoppers made huge savings from reduced items
  • Products sold past best before date have biggest savings
  • Bargain hunters in the South made bigger savings than in the North
Bargain hunters saved millions last year by looking out for yellow sticker deals. Image: Getty

Consumers who buy yellow sticker reduced items made a total saving of £6.6 million last year.

The rise of bargain supermarkets, such as Aldi and Lidl, has led consumers to expect better bargains and wanting to get the most for their money, and buying reduced sticker items is a great way to do this.

Co-Op has tried to keep up with competition by reducing prices on food by up to 40%.

Those in the South saved £3.9million, and in the North £2.7 million was saved, according to a report by online retailer Approved Foods.

Approved Foods specialises in selling reduced food and household items past, or close to, the best before date.

January is the most popular time to look out for cut price food, as it is when money is tightest.

Dan Cluderay, from Approved Food, said, “People find ways of making it through hard times.

Tom Church, founder of LatestDeals.co.uk, with Dan of Approved Food

“It’s really great to see the kind of savings people are making by taking a sensible approach to food labelling.

“Our hope is that word will spread about initiatives such as ours, so more people around the country can benefit from the huge savings to be made by using this approach to shopping while also reducing the levels of food waste in the UK.

“An estimated one third of all food produced globally is thrown out before it is eaten, we feel it is time to recognise the role that shops and supermarkets play in that wastage, and attempt to let people know that with a little understanding about what ‘Best Before’ actually means, there are millions of pounds of savings out there to be had.”

Best Before dates refers to the time when the food may lose some flavour or texture, and is not related to whether the food is safe to eat or not.

One cause of food being thrown away is from people bulk buying without checking best before and use by dates.

Members of the Latest Deals bargain hunting community have shared some of their best yellow sticker bargains.

Kayleigh saved £16 by with reduced prices at M&S.

Kayleigh said, “I got a great deal with yellow stickers at M&S- apple and sultana bread, red velvet cake, tiramisu cake, sausage rolls, Jaffa cakes, and posh dog rolls for £2.85 instead of £18.65!”

Lauren shared her yellow sticker deals.

Lauren shared her bargains, “I got all this meat, cheese, and garlic bread for under £5! I love clearance deals on food, especially when I’m skint!”

LatestDeals.co.uk founder, Tom, even spent a year living off yellow sticker bargains, and saved over £3,000!

How much have you saved from reduced price food? Let us know in the comments!

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