Heinz Launches NEW Flavour of Beanz That's Dividing Shoppers

• Heinz introduces a new baked bean flavor, 'Cheesy Beanz', in collaboration with Cathedral City.
• Limited edition available on Valentine's Day, with a wider release set for February 21.
• The new product is expected to stir opinions among bean enthusiasts.

In a fusion that's bound to get people talking, Heinz has unveiled its latest concoction: baked beans blended with cheese, aptly named 'Cheesy Beanz'. This new offering marries Heinz's iconic beans with the rich taste of Cathedral City cheese, aiming to win over hearts (and stomachs) across the UK.

For those eager to dive into this cheesy delight ahead of the crowd, Heinz is releasing a special batch of 500 cans on its website this Valentine's Day. The broader launch will see 'Cheesy Beanz' hitting supermarket shelves on the 21st of February.

James Halpin at The Sun reported that Alessandra de Dreuille, Heinz's Director of Meals and Insights, expressed excitement over the launch. "We know Brits have a deep-seated love for pairing beans with cheese, so we're ecstatic to collaborate with Cathedral City, creating the perfect blend for bean aficionados everywhere," she said. The timing couldn't be more perfect, aiming to add a touch of warmth and comfort around Valentine's Day, regardless of who you're spending it with.

Neil Stewart, the brain behind Cathedral City's cheese marketing, echoed this sentiment. "Considering that a significant majority of Brits believe cheese elevates the humble baked bean, this collaboration felt like a natural step. We're thrilled to join forces with Heinz to deliver a new twist on a classic comfort food," Stewart remarked.

The backdrop to this innovative product is a Heinz study revealing that baked beans are a staple in the British diet, with a notable number of people enjoying them more than once a week. The research also highlighted the popular practice of topping beans with cheese, further supporting the potential success of 'Cheesy Beanz'.

This isn't Heinz's first foray into unique bean flavors. Last year, the company launched Vindaloo, Tikka, and Jalfrezi flavoured Beanz for National Curry Week, alongside other inventive products like Beanz Filled Hash Browns and Heinz Beanz Pizza.

The launch of 'Cheesy Beanz' follows a history of bean-related surprises from Heinz, including the occasional can that defies expectations, like the infamous sauce-only tin or the solitary bean can.

Baked beans continue to be a beloved part of the British diet, with Heinz selling around 2.5 million cans daily, underscoring the nation's enduring affection for this versatile food.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "The 'Cheesy Beanz' launch by Heinz, in partnership with Cathedral City, is a fascinating twist on a classic favorite. It's sure to ignite discussions among bean lovers and could very well become a new staple in kitchens across the UK. This innovative blend demonstrates how classic products can evolve to meet changing consumer tastes."