M&S Launches Classic Bourbon & Custard Cream Biscuits With A Twist

• M&S introduces Bourbon and Custard Cream biscuits with added cream, delighting shoppers.
• Mixed reactions emerge on social media, with some questioning the creaminess compared to originals.
• First introduced in the early 1900s, these biscuit varieties continue to be beloved treats.

In a delightful twist on traditional treats, M&S has unveiled its latest creations: extra creamy versions of the beloved Bourbon and Custard Cream biscuits. This novel take has sweet-toothed shoppers flocking to stores, eager to indulge in what's being described as a divine twist on classic comfort food.

Lyndsey Young at The Sun revealed that this innovative approach by M&S has not gone unnoticed. Social media platforms, particularly a well-known Facebook Group, have been abuzz with discussions and comparisons between these creamy newcomers and their classic counterparts. While many express enthusiasm, remarking on the noticeable difference in cream thickness, others remain skeptical, questioning whether the new versions truly surpass the originals in creaminess.

This debate highlights the enduring popularity of these biscuit varieties, which have satisfied sweet cravings since their inception by Peek Freans in the early 20th century. It's a testament to their timeless appeal that even today, variations on these biscuits continue to capture the imagination and taste buds of the public.

Amidst this biscuit resurgence, M&S's pricing strategy remains competitive, with the original Custard Cream available at an appealing price point on Ocado, alongside the Bourbon biscuit and a luxurious milk chocolate coated version. This move by M&S underscores the ongoing battle among supermarkets to offer distinctive versions of these classic treats, with Aldi, Tesco, and Lidl each presenting their own branded biscuits at competitive prices.

Moreover, the return of the "Outrageously chocolatey biscuity egg" to M&S shelves signals the retailer's commitment to innovating within the realm of sweet treats, much to the delight of chocolate aficionados everywhere.

As shoppers navigate the aisles, they're reminded of the myriad ways to save on their grocery bills, from seizing reduced items marked with yellow or red stickers to opting for supermarket own brands. Programs like Lidl's Waste Not scheme also offer budget-friendly options for savvy consumers.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "M&S's new take on classic biscuits, adding that extra layer of cream, has clearly stirred up some excitement among shoppers. It's interesting to see the mix of opinions, but at the end of the day, it's all about personal taste. Whether you're a fan of the classics or eager for something new, there's no denying that M&S is keeping the biscuit game interesting."