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Outcry as Cadbury Discontinues Mini Egg Product Ahead of Easter

  • Cadbury discontinues 38g Mini Egg Carton, leaving fans dismayed.
  • Social media outcry as Cadbury confirms the product won't return for Easter. Despite the discontinuation, other Mini Egg sizes remain available in supermarkets.

In a surprising move that has left chocolate enthusiasts reeling, Cadbury has decided to discontinue its 38g Mini Egg Carton, sparking a wave of disappointment and calls for a protest among loyal fans. The decision to axe this particular product ahead of the Easter season has caused quite the stir on X (formerly known as Twitter), where fans have been vocal about their shock and sadness.

Keira Clarke at The Sun, shared insights into the wave of reactions from fans. One exclaimed the urgency to stock up, while others expressed their disbelief and disappointment in more dramatic terms. The news broke early in the month when Cadbury responded to an inquiry on X about the product's availability, confirming the discontinuation and stating, "This product will not be returning." Cadbury explained the decision as part of their effort to listen to fans and adapt their Easter range to reflect changing tastes, assuring that the 2024 lineup is still "egg-cellent."

Although the 38g cartons will no longer grace shelves, Cadbury Mini Eggs will still be available in different sizes and packaging, with the 80g bags being a common alternative. Retailers like Tesco had even offered these bags at a discounted price of £1.20 for Clubcard holders, although stocks have since run out.


The discontinuation of the Mini Egg Carton follows other Cadbury products that fans have had to bid farewell to, including the Cadbury Caramel bunny and the Dairy Milk Toffee Popcorn bar. Despite these changes, chocolate lovers still have a plethora of options for satisfying their cravings, with supermarkets and stores like Iceland, Sainsbury’s, Tesco, and B&M offering various classic and beloved chocolate bars.


As Easter approaches, Cadbury enthusiasts are still adjusting to the news, reminiscing about past favorites while exploring other available options for their festive celebrations.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "The discontinuation of Cadbury's 38g Mini Egg Carton has certainly struck a chord with fans, highlighting the deep connection many have with their favorite Easter treats. While the decision may disappoint some, it's a reminder of the ever-evolving nature of the confectionery market. Fans can still enjoy the vast range of Cadbury products, including different sizes of Mini Eggs, ensuring the Easter spirit remains alive and well."

Comments+20 points

I can't remember the last Cadbury product I bought seems many years ago. So expensive nowadays and not as good as they used to be and many of the UK factories have closed and been moved abroad since they were taken over by Kraft.

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