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Waitrose Introduces Environmentally-Friendly Toilet Paper with Rave Reviews

  • Waitrose introduces the Who Gives A Crap Double Length Eco Toilet Paper, an environmentally-friendly product aimed at reducing deforestation.
  • Priced at £9, the toilet paper is made from 100% recycled fibers and has already helped save the equivalent of one million trees.
  • The product receives rave reviews on social media, with customers praising its quality and sustainability.
  • Who Gives A Crap is B Corp™ certified and donates 50% of its profits to support clean water and sanitation services in developing countries.
  • Tom Church, Co-Founder of LatestDeals.co.uk, highlights the toilet paper as a win for the planet and commends its positive impact on both the environment and charitable causes.

Waitrose, the renowned supermarket chain, has recently introduced a new product that is making waves on social media. Their latest offering, the Who Gives A Crap Double Length Eco Toilet Paper (8 pack), has garnered positive attention for its environmental benefits and quality. Priced at £9, this eco-friendly toilet paper aims to help reduce deforestation and promote sustainable practices.

The product's description emphasizes its eco-conscious features, stating that it is made from 100% recycled fibers and helps save the equivalent of one million trees, based on the trees that would be cut down for traditional toilet paper brands. With a strong emphasis on protecting the planet, the toilet paper boasts super soft and comfortable qualities, making it an attractive choice for conscious consumers.


Waitrose took to Facebook to announce the arrival of the Who Gives A Crap toilet paper in their stores and on their website. Their post, authored by Waitrose & Partners, showcases the brand's commitment to sustainability and philanthropy. It highlights that Who Gives A Crap is B Corp™

certified and donates 50% of its profits to support clean water and sanitation services in developing countries.

The Facebook post received significant engagement, with 176 likes and 31 comments. Among the comments, users expressed their support for the brand and their positive experiences with the product. Mira Tod commented, "Great brand and great products! I've been using them for years now." Marlene Moakes added, "Brilliant!" indicating her enthusiasm for the environmentally-friendly toilet paper.


In response to the buzz surrounding the Who Gives A Crap toilet paper, Tom Church, Co-Founder of shopping community LatestDeals.co.uk, shared his perspective on the product. He stated, "Who Gives A Crap has truly delivered a win for all with their eco-friendly toilet paper. Not only does it benefit the planet, but it also supports clean water and sanitation initiatives. It's a small change we can make to keep our planet peachy."

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