Walkers Introduces Three Spicy New Crisp Flavors

• Walkers launches Extra Flamin' Hot Doritos, Walkers MAX, and Wotsits Crunchy in spicy versions.
• The new range has been spotted in Iceland, causing excitement among shoppers.
• Consumers eager to test the spiciness of the latest offerings.
• The UK's introduction is part of Walkers' new Flamin' Hot global brand identity.
• All three flavors retail at £2.50 for 130g sharing bags, with availability in stores expected by March 18.

In an effort to turn up the heat in the snack aisle, Walkers has unveiled three zesty new additions to its lineup, now available for purchase. The introduction of Extra Flamin' Hot Doritos, Walkers MAX, and Wotsits Crunchy in their spicy new avatars has caused quite the stir among snack enthusiasts, especially in Iceland where they were first spotted.

With a knack for igniting taste buds, Walkers aims to infuse a bold twist into the nation's snack time favorites, responding to a growing appetite for more diverse and fiery flavors. The reveal, initially shared within the Food Finds Official UK group on Facebook, quickly escalated into a heated discussion among culinary adventurers, keen on diving into the spiciness level of these latest creations.

Keira Clarke at The Sun reported that feedback from the community has been overwhelmingly positive, with comments ranging from "These are banging" to "I would definitely give them a try," and "These look hot." One enthusiastic fan even expressed a dire need to visit Iceland, exclaiming, "Need to do an Iceland shop!!!! Please….”

The global rollout of these flavors is part of Walkers' strategy to establish a unified Flamin' Hot brand identity and voice across Europe. Rob Pothier, Dorito’s senior marketing manager, emphasized the brand's commitment to elevating snacking experiences with intense flavors, expressing confidence in the UK's reception of the Extra Flamin' Hot variety.

To further entice flavor-seekers, Walkers is encouraging retailers to strategically place these new offerings in a visually compelling purple block within stores. This approach aims not only to disrupt the shopping routine but also to attract those who prioritize taste over brand loyalty.

Scheduled to hit shelves progressively, the spicy trio will be fully available in supermarkets by March 18, priced at £2.50 for each 130g sharing bag. However, prices may vary slightly depending on the store.

Full List of Walkers Crisp Flavours Discontinued

• Worcester Sauce: Walkers stopped production last year, leading to disappointment among fans on social media.
• Max Fiercely Flamin Hot: Launched in 2021 targeting younger consumers, it was discontinued in November 2023.
• Beef and Onion: A longtime favorite, its discontinuation in 2022 took fans by surprise.
• Sizzling Steak Wotsits: This BBQ beef-flavored snack was phased out shortly after its reintroduction in January 2020.
• Peking Spare Rib Oriental Crackers: Walkers confirmed the discontinuation of this globally inspired flavor in November last year.
• Salt and Vinegar Quavers: First introduced in 1993, they were brought back in 2021 along with prawn cocktail Quavers, only to be discontinued again.
• Sensational Regal Lamb and Mint: Offered for a limited time for the King's Coronation, now no longer available.
• Marmite: After over 20 years on shelves, this divisive flavor was discontinued at the end of 2023, though Marmite announced plans to produce its own crisps.
• Tear ‘n’ Share Crisps: These thicker-cut crisps in an easy-to-share bowl bag were phased out in January.
• Smiths Cheese Moments: A pub snack favorite, dubbed "king of all crisps" by fans, now discontinued.
• Beetroot and Sweet Chilli Jam: Part of the oven-baked range introduced in 2019, made with real vegetables, now discontinued.

As Walkers continues to innovate and expand its flavor portfolio, the brand also acknowledges the discontinuation of several beloved flavors over the years, including Worcester Sauce and Marmite, among others. Yet, the introduction of these fiery new options is expected to rekindle the affection of crisp aficionados nationwide.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "Walkers' latest spicy creations are a bold move that's sure to ignite the taste buds of snack lovers across the UK. With the promise of intense flavor and a global brand identity to match, these crisps are not just a snack; they're an experience waiting to be savored."