Recommended By Dermatologists: The Neutrogena Story
The success story of Neutrogena began in 1930 when its founder Emanuel Stolaroff put up Natone, which is a small specialty cosmetic company. During its first years, Natone became the supplier of cosmetics to beauty salons, usually associated with the film industry. By the 1940s, Natone started to manufacture and distribute cosmetics for the retail market.
On one of Stolaroff's trip to Europe, he discovered a very gentle, non-alkaline soap developed by a Belgian chemist, Dr. Edmond Fromont. The patented formula of Fromont produces a mild, clear soap that rinses easily and quickly from the skin while leaving it with virtually no soap residue. Stolaroff immediately saw its potential and believed that there was a big market for such a high-quality soap. So he arranged its import and bought its US distribution rights. It was then that Neutrogena was born.
In the 1950s, most women complained about how irritating and harsh traditional soaps were. So to set the course for Neutrogena's future growth, Stolaroff put emphasis on the transparency of the soap to communicate its difference clearly. Women across the US went wild for the beautiful amber bar, and soon, stocks flew off the shelves.
Stolaroff pushed boundaries and limits as he began to target sales to new distribution channels, including department stores and better drug stores. This is how he created Neutrogena's foundation as a company like no other. And this thinking continued to this day with his son-in-law Lloyd Cotsen, who took over the company.
Nevertheless, Cotsen knew that they have great products but not the capital of the wealthy beauty brands. So what he did was rethink the marketing strategy of Neutrogena and came up with an ingenious business model for the brands. Cotsen creates a genuine relationship with dermatologists. He believed that the quality, safety, efficacy, and beauty of their products, and he was right.
So instead of throwing money on tv ads like what the big brands are doing, Cotsen obtained three wonderful words that no amount of money could buy: Recommended by dermatologists. With his rethinking and reframing, Neutrogena's face was forever changed and helped it reached new heights.
Re-Thinking What’s Possible In Skincare
Neutrogena delivers solutions that make a real and long-lasting difference. Their products are always evolving, guided with their belief that healthy skin helps create beautiful skin. Likewise, they have a simple goal of having a positive impact on the health and lives of the people who use and believe in their products.
The brand is well-known for its gentle skincare products for men and women, which include cleansers, toners, moisturisers, serums, targeted treatments, and more. They also offer a collection of masks, as well as bath and body products.
Neutrogena's acne treatment can help fight your breakouts to bring you healthier-looking skin. Meanwhile, their anti-aging skincare delivers healthy, hydrated, and even-looking skin. Moreover, it can reduce the appearance of fine lines, wrinkles, and dark spots while rejuvenating your skin.
The remarkable skincare treatment of Neutrogena is ideal for taking care of your blotchy skin. Their eye creams and treatments reduce dark circles and puffiness. So not only will the products give you brighter skin, but they'll also reduce early signs of aging.
If you have dry skin, they also have a range of moisturisers infused with purified hyaluronic acid that can replenish and hydrate your skin. Also, you can find premium treatment for sensitive and oily, including ultra-gentle cleanser and oil-free moisturisers. These products will control excessive oil production while giving your skin a healthy glow all day long.
This beauty brand is dermatologist-recommended, which means that their offerings are safe to use even on your sensitive skin. You'll also love Neutrogena's line of makeup and cosmetics, which are specially formulated for better skin and beautiful looks. These products come with a highly pigmented formulation, providing you with a standout look. What's more, their formulation includes nourishing ingredients to make them safer for your skin.
On the other hand, the haircare line of Neutrogena offers solutions for every hair type that will leave your hair shinier and softer from inside out. Whether you have dry and damaged hair or an itchy scalp with dandruff, you'll find an instant solution to your concern, including shampoo, conditioner, and treatments. One of the most notable features of their shampoo is its anti-residue formula that can remove 90% of dull residues from styling products instantly.
You can purchase Neutrogena cheaply at LookFantastic, SkinStore, Amazon, and other well-known UK sellers. Plus, you can get fantastic money off by using the best Neutrogena promo codes here at Latest Deals upon checkout.
Neutrogena For Men
Neutrogena also offers a separate skincare line for men, since the company knows that men's skin is entirely different from women's skin. Their skincare line for men include cleansers, moisturisers, and shaving products.
The shaving products have all the essentials you need to achieve a smooth and clean face, such as gels, creams, and scrubs. Plus, you'll have a remarkable shaving experience all the time.
Neutrogena cleansers for men come with a formula for deep cleaning pores. On the other hand, their moisturisers for men are made for all skin types including dry and oily. These products treat your dry skin while reducing fine lines and wrinkles. Likewise, they are packed with SPF power to prevent sun damage.
