I have been a customer of Rocket Dogs for years and have recently gone away from them. Before, their winter boots were excellent and I bought boots year after year after year (good quality, great fit for awkward feet, nice styles and colours not available elsewhere). The main reason I have gone to another brand is because each pair of boots seemed to be narrower in the toes than the previous pair. I like that they offer a lot of rounded styles and I like that they offer riding boot styles also. So it's a shame about the narrower fit in the toe area.
Prices. These are the most reasonable things in my experience. Good balance of warmth for winter boots, style, comfort and price. In my experience, there are some really good deals to be had in the sales. I have often bought winter boots from this retailer in the sales and have been pleased to get a good brand with some money off full price. I have never had to return anything to Rocket Dog and I frequently get compliments on Rocket Dog boots.
I have never had any problems with customer service.
One star off for that tight fit around the toes on some styles. Four stars.