Win 1 of 10 Authentic Beauty Concept Vegan Hydrate Lotions.

Authentic Beauty Concept is a new vegan, ethical hair range, free from silicones, sulphate surfactants and parabens. The range was inspired by hairdressers and artisans and each product has an individual fragrance story. The range comprises Glow for coloured hair; Amplify for fine hair, Hydrate for dry hair and Replenish for damaged hair.

Authentic Beauty Concept’s innovative methods include surrounding plant ingredients with ultrasound waves to crush them into concentrates - the gentlest way to preserve their benefits - and the concentrates are then distilled using steam to extract the true essence of the ingredients in an environmentally friendly way. Ingredients are sourced ethically including through the Sustainable Guar Initiative, which empowers women through training and nutrition.

TEN LUCKY READERS CAN EACH WIN AN AUTHENTIC BEAUTY CONCEPT HYDRATE LOTION, £24.90, 150ml.

Hair, like skin, needs continuous moisture. This moisturising lotion helps fight frizz to leave dry hair supple and manageable. It also protects the hair from blow-dry damage and improves combability.

Mango and Basil are key ingredients in the Hydrate range, used for their hydrating, soothing, purifying, regenerating and revitalising properties. Other products in the Hydrate family include a Cleanser, Cleansing Conditioner, Conditioner, Spray Conditioner, and Mask.

The cottony fragrance combines a unique floral bouquet made of premium and delicate white flower notes, with mango and basil accord, over a subtle blend of powdery and vanilla notes.

Authentic Beauty Concept represents a move from over-engineered formulas to carefully selected, pure ingredients; from over-glamorised hair dos to real authentic hairstyles.

Question Answer - Silicone