Win! Authentic Beauty Concept Products worth £118!

Enjoy a mindful experience while hitting reset on your hair and scalp

When it comes to caring for our hair, most of us have a good weekly routine for cleansing, conditioning and applying treatments. However, how many of us really take the time to care for our scalp as well? The scalp ages six times faster than facial skin, but rarely do we give it the same level of care. Everyone’s skin is different – whether dry as the desert or leaning more towards an oil-slick – and the scalp is no different.

As we embrace JOMO and make the most of staying indoors during the cold winter months, there’s never been a better time to hit reset on your hair routine and take some time to unwind with some self-care rituals. Holistic haircare brand AUTHENTIC BEAUTY CONCEPT believe that mindfulness starts at the roots, and the brand has everything you need to give your hair and scalp some TLC.

To take the #MindfulExperience to the next level, AUTHENTIC BEAUTY CONCEPT has added three new products to the Mindful Origin range that focus on the scalp. Suitable for all hair types, the products help to keep hair healthy and maintain a balanced scalp.

Discover your hair and scalp saviours

The new Bare Cleanser is the first step in this mindful routine. Formulated with the superfood spirulina, the gentle unscented cleanser helps to purify stressed hair and sensitive scalps, while protecting the natural barrier. Allergy-friendly and suitable for delicate scalps, it is also ECARF certified (European Centre for Allergy Research Foundation).

To help stimulate blood flow, AUTHENTIC BEAUTY CONCEPT has created a special combination of products which are applied after cleansing, during a head massage. These also work to gently detoxify hair while helping to unclog the scalp, bringing it back to a balanced state. The Detoxifying Scalp Mud is a natural mineral mud formulated with vitamin C and invigorating ginger. The Balancing Potion features a formula containing a complex of rambutan and balancing ginseng.

To complete the pampering session, the Hydrating Jelly Mask deeply moisturises the hair and scalp, and protects against external aggressors. It’s also perfect for curl definition on wet hair as a leave-in treatment.

We’ve teamed up with AUTHENTIC BEAUTY CONEPT to give away one of each of the products mentioned to ONE lucky winner. Enter your details in the form below, and a winner will be chosen at random. Best move quickly – entries close Friday 11 February. Good luck!

WIN! AUTHENTIC BEAUTY CONCEPT PRODUCTS WORTH £118!