Seventh Generation Free & Clear Laundry Detergent is made from 96% plant-based ingredients, does not contain unnecessary chemicals with no colourants or optical brighteners so is kind to your clothes. Seventh Generation Free & Clear Ultra-Concentrated Washing Liquid Laundry Detergent is dermatologically tested. An eco-friendly product with an ultra-concentrated formula - smaller doses to fight stains. Environmentally friendly Seventh Generation bottles and caps are made from 100% recycled plastic & are recyclable. Our detergents are never tested on animals, contain no animal ingredients & are Leaping Bunny certified as cruelty-free. Seventh Generation's mission is to make the world a more sustainable place for the next seven generations one eco-friendly product at a time.At Seventh Generation, we believe in the power of plants to green clean the home. That?s why Seventh Generation Free & Clear Washing Liquid is different from most brands: it is Powered by Plants, made with 96% plant-based ingredients* and it?s ultra-concentrated! While most brands require 35ml for day to day loads, with Seventh Generation plant-based laundry detergent, 22ml (a cap to line 2) is enough to clean clothing in all temperatures and still enjoy the powerful stain removal. And for bigger loads, measure to cap line 3 (29ml). Good things really do come in small packages. After over 30 years of pioneering sustainable cleaning, our team has crafted a biodegradable formula that's tough on stains, but gentle to our world. Unlike other non-eco cleaning brands, we do not use dyes, optical brighteners, chlorine or phosphates. Our fragrances are made from 100% essential oils & botanical ingredients. Check the label, we list every ingredient used so you know exactly what's in the chemical free cleaning products you buy. You may also notice a cute Leaping Bunny seal. That means we never test our natural cleaning products on animals and our products do not contain animal-based ingredients. We?re also proud to be a Certified B Corporation: which means we're better for workers, communities, and the environment. Our plastic bottle is not like the others, it is made with 100% recycled plastic** and is of course recyclable.
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