ALDI Christmas Price Lock -
Prices locked from 2022
ALDI ANNOUNCES PRICE LOCK AFTER RETAILER FINDS 1 IN 3 BRITS WORRIED ABOUT THE COST OF CHRISTMAS
New research from Aldi* has found 40% of Brits plan to ‘spend less on Christmas food’ compared to last year, because of the cost-of-living crisis
With 35% saying they plan to scale back on Christmas celebrations in general
In response, Aldi has today announced a ‘Christmas Price Lock’, with dinner staples including Christmas pudding and pigs in blankets locked at 2022 prices
This means a family of four can eat for under £15 – the cheapest of all major supermarkets
Aldi are also committing even further by going lower on fresh whole turkey prices compared to last year
With Christmas officially two-months away, new research* from Aldi has revealed more than 1 in 3 (35%) Brits are worried about the cost of Christmas, and are planning to scale back celebrations this year due to rising costs. The supermarket has found that 40% of Brits are planning to spend less on Christmas food compared to last year, while nearly 1 in 5 are planning to invite fewer people to the Christmas meal, with aunties and uncles topping the list of those most likely to be uninvited (15%), closely followed by mothers-in-law (12%) and fathers-in-law (11%). The selfless among us (16%) said they were even considering uninviting themselves from Christmas, to save costs for friends and family.
In response to this and to ensure as many people as possible can celebrate Christmas to the fullest this year, Aldi has announced a ‘Christmas Price Lock’, which will see prices of key food staples including a range of whole turkey crowns, pigs in blankets, Christmas puddings, and festive vegetables remain the same as they were in 2022. The Aldi Price Lock, which will be available in stores nationwide, could see a family of four enjoying their Christmas meal for less than £15**. What’s more, three of Aldi’s fresh turkey lines will be even cheaper than 2022 at just £3.75 per kg this Christmas.
The Price Lock comes as 2 in 5 Brits admitted they were planning on curbing the amount they spend on the Christmas meal due to rising food costs, with roast potatoes, pigs in blankets, and even the turkey all in the running to be cut back or removed from this year’s spread, despite being among the most popular elements of the meal.
Aldi has announced the Price Lock ahead of November, when over a quarter of Brits (26%) start buying food for the Christmas day meal. However almost 1 in 5 (17%) of those surveyed admit they’re spreading the cost of the big day, starting to stock up on items in the sales, with chocolate, wine, and Christmas pudding topping the list of items already stashed away.
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