Asda Cafs Bring Back £1 'Winter Warmer' Initiative for over 60s

Supermarket brings back soup, roll and unlimited Tea and Coffee for just £1 for winter

Asda today announced it’s bringing back it’s popular cafe ‘winter warmer’ £1 meal deal to support the over 60’s this winter, as they continue to face increased financial pressures during the cost-living crisis.

From 1st November until the end of February, Asda are offering people aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of Asda’s 205 cafes. The retailer first launched Winter Warmers in November 2022 for two months in a bid to support older customers who were disproportionately affected by the spiralling living costs, with 65-to-74-year-olds experiencing a £163 year-on-year drop in disposable income in August 2022. The initiative saw over 650,000 £1 soup meals served, the retailer has extended the deal until February 28th in 2023.

The offer is available all day, every day and will run alongside the Kids eat for £1’ offer which continues to be hugely popular, with more than 2.6 million meals served since its launch in June 2022, and over 180,000 in the last four weeks alone.

The latest figures from Asda’s income tracker reveal that 40% of the lowest earning households are still experiencing negative disposable income in September, meaning that their income does not cover what they need to spend on bills and other essentials.