Earn Conscious Points to Redeem for Money off Vouchers

H&M have a new way of rewarding their members, you get points for making conscious choices:

“It's never been easier to make conscious choices when shopping with us. Conscious points — here's how it works:

Starting this spring, you will receive Conscious points every time you purchase a conscious item. In store, all products marked with a green hangtag are conscious. At hm.com, they're simply marked with the word “conscious”.

With your Conscious points separated from your regular points, it'll be easier for you to follow your conscious actions and make even more sustainable choices!

There are other ways besides shopping to earn Conscious points:

- Recycle clothes you no longer use in our garment collecting programme and you will receive Conscious points, in addition to a digital voucher.

- Bring your own shopping bag. To encourage a sustainable lifestyle, we will reward you for bringing your own bag when shopping at H&M.

This is just the beginning — more ways to earn Conscious points, and how to spend them, will be launching in the near future.

Your Conscious points will transform into vouchers, redeemable with your next purchase. (Remember to look out for the Conscious marker and continue to make more sustainable choices). Sign in to check your Conscious statement on your Points history page under My Account. If you're not already a member, join us towards a more sustainable fashion future and become a member today. It's free, fast and simple to join!

Thank you for making more conscious choices. Let's change fashion, together.”