Four Roses Kentucky Straight Bourbon Whiskey

DON'T MENTION THE AWARDS — They reveal hidden gems too soon; So, please don't tell anybody we won a gold medal in the 2020 San Francisco World Spirits competition; That could water down their discovery

DON'T MENTION THE MASHBILL — Most people don’t think about bourbon mashbills; So, we recommend never telling anyone that it takes ten barrels of bourbon to make one bottle of Four Roses; Trust us, they won’t care; Not until they try it

DON’T MENTION THE COCKTAILS — You’re not supposed to know, but when you order certain bourbon cocktails without specifying the brand, bartenders often turn to Four Roses; Now that you do know, don’t spill the secret ingredient

DON’T MENTION HOW IT'S MADE — It doesn’t matter that we mature our bourbon one year longer in hand-selected, charred white oak barrels using non-GMO corn for a well-balanced flavour and smoother consistency; What matters is whether you like it or not

DON’T MENTION OUR PAST — Talk about your future; Talk about your plans; Talk about anything that excites you. Just don’t talk about our rich American heritage and storied bourbon distillery; TLDR: it’s over 100 years of nerding out about bourbon